SEM Specialist

Company Background and Location

Insight 2 Design is a unique, outdoor products company with big industry influence and market share. We invent, innovate, design, manufacture and market outdoor products for some of the world’s largest outdoor brands.

Growth has been consistent since our founding in 2012. Our work environment reflects this, as our team has a fast-paced “get stuff done” attitude with a casual work atmosphere.

Our office location offers great access to amenities like shops, restaurants, gyms, a running/biking trail and parks to support a healthy work-life balance.

Our team is passionate about creating exciting outdoor products to bring to the market.

Leaders and Staff

Insight 2 Design’s founders and senior leaders have been with the company for the majority of our existence. Successful candidates will be energized by hands-on learning, while being supported in your training with formal and ad-hoc mentoring from senior leadership. We’re equally excited about growing future business rockstars as we create amazing outdoor gear.

Our managers and staff are all used to hands-on learning and learned by experience.  We are a company that likes to throw new individuals into the action, allowing them to learn quickly with guidance so they don’t get lost along the way. 

Position Description

Job Title / Type: Search Engine Marketing Specialist / Full Time

Location: Overland Park, KS

Direct Supervisor: Ali Dopps

 

Position:

The Search Engine Marketing Specialist will support the Brand Development team with overseeing digital advertising campaigns for various brands managed by Insight 2 Design. As part of the Brand Development, you will be expected to collaborate with our business analyst, category business leaders and marketing team.

 

Responsibilities:

  • Manage, optimize and report on digital advertising campaigns.

  • Generate paid search campaigns

  • Report on the success of campaigns and advertising efforts

  • Actively analyze results of campaigns and learn “what works best” for each brand

  • Leverage campaign and sales metrics from advertising platforms such as Google, Amazon, Walmart and other sites

  • Maintain campaigns across various platforms

  • Work with multiple departments to understand the overall goal of clients

  • Create reports to show performance of advertising campaigns 

Values & Skills:

Successful candidates will demonstrate the following:

  • Strong analytical skills

  • Extremely organized and demonstrate attention to detail

  • Proactive, possess the ability to meet tight deadlines

  • High degree of flexibility and drive to see projects through to completion

  • Strong interpersonal and communication skills

  • Self-motivated with ability to stay on task without supervision

  • Efficient multi-tasker with ability to manage several projects concurrently

  • Ability to work with different personality types ranging from long boarders to business professionals

  • Intellectually Curious – Ability to listen and learn new concepts, learn from others, learn by doing, and learn software quickly

 

 

Requirements

In order to perform the responsibilities of this positions, candidates must fulfill the below requirements:

  • Legal authorization to work in the US

  • Bachelor’s degree in related field (preferred)

  • 1-2+ years managing marketing campaigns in Google Ads and/or Amazon

  • Proficient computer skills using Microsoft Suite

 

Pay and Benefits

Our benefits are some of the best that companies offer in the area.

  • Competitive salary

  • 401k contribution (with or without employee contributions, paid annually)

  • Annual bonus

  • Highly subsidized medical, dental, and vision insurance

  • Paid time off

  • Paid holidays

  • Opportunity to try and test new gear!

 

 

Email resumes and cover letters to jobs@insight2design.com.